J.I.A.K 99 Classic Hawker Experience at Singapore Flyer is an immersive attraction that celebrates Singapore’s rich hawker heritage through design and storytelling. Conceived as a multi-sensory journey, the experience reinterprets familiar hawker scenes into a curated environment that invites visitors to explore, learn, and engage.

Our work focused on thematic scenic design that translates cultural narratives into spatial expressions. Through carefully crafted sets, textures, colours, and environmental graphics, the space evokes the vibrancy and character of Singapore’s diverse food cultures while maintaining a cohesive visual identity.

The design balances nostalgia with contemporary presentation, creating moments of interaction and discovery throughout the experience. Integrated scenic elements and storytelling touchpoints guide visitors through different cultural themes, transforming the attraction into more than a dining experience — but a celebration of heritage, flavour, and collective memory within the iconic Singapore Flyer.